Email Marketing – List Building – Squeeze Pages

Speak to any serious internet marketer and they will tell you that the single most important asset they have is their email list. Having a good responsive email list can never be understated, the ongoing offers and deals you can send them are endless.

In this article I am going to tell you the most effective way of getting people to leave their details and in essence build a list. What is not covered in this article is the method used to acquire traffic; this can be found on my site or on one of my other articles. It is a known fact that everyone wants something for nothing, and based on this principle we will build an email list using what is known as a squeeze page.

A squeeze page is a dedicated page that you send traffic to with the sole purpose of extracting their details (email, name, etc). The key principle behind a squeeze page is to offer the visitor something (usually free) in exchange for leaving their details. There must also be a strong call to action, such as ‘Get Instant Access Now’, ‘Enter Here’ and so on.

1. Free gift – Your best bet is to offer the visitor some free information such as an exclusive (relevant) report, access to a certain member’s only area, discounts to certain (relevant) products or my favourite; a free eBook. There are a number of places on the internet where you can get access to many private label rights and master resell rights eBooks in almost every genre and niche that you can use as free incentives to offer on your squeeze page.

2. Opt in Form – Once you have chosen a free gift to offer it is time to place the opt-in form on your page. There are a number of auto responder companies to chose from at the moment, such as, AWeber, Get a response, Benchmark email, etc. Once you have signed up to one of the auto responder companies you should then create an opt-in form using their admin dashboard. Make sure you set it so that once someone has successfully opted in, they get a link sent to them allowing them to download the free gift.

3. Design Page – All that is left now is to place the opt-in form and text on your page. Like I said before be bold and make it seem that this is their only chance to get this for free (help them understand the value of the free product). Place a strong call to action above the opt-in form and make the ‘submit’ button say something like ‘Get it Now!’ or something similar. It also helps to have a small thumbnail image of the free product you are giving them. Keep the page simple with no unnecessary navigation links on the sides, top or bottom (except maybe, contact, privacy, etc).

Provided you have done proper keyword research and the traffic is highly targeted, this list building method will yield good results and you should see your list growing at a rapid and consistent rate.