Archive for the ‘business’ Category
Rules For Success in Your Internet Marketing Business Opportunity
My recent articles have been about how to incorporate the ‘Slight Edge’ philosophy into your life whatever business you’re in, including making money internet The next five shows you how to incorporate the essential five rules for success and you will be almost there.
Rule # 1 is to create momentum in your on-line business; this area is where most people fail when trying to make money working from home, whether it’s making money from the internet, MLM or Network Marketing.
If you have made the decision to get started to change your life, and to make your dreams a reality, the just get on and do it! That doesn’t mean that you have to rush around like an idiot, because you will soon get burned out quickly and give up.
Remember the story of the Tortoise and the Hare, the tortoise won the race because he was slow and steady, the keyword here is STEADY, the tortoise won the race because he had created momentum. The hare kept stopping all the time, and when he stopped it was difficult for him to start again.
Create a Daily Method of Operation DMO in your business everyday, this will set you apart from the hobbyists and create momentum for you. Taking action and doing the things that are required to create momentum in your internet marketing business opportunity, they require “Massive Action = Massive Results” Tony Robbins.
This information is not based on theory it’s what top earners do, if you want to be on top then copy what the top earners do. Even if it’s the holiday season leaders will not take much of a a break, leaders will stick to their DMO come rain or shine, your results will drive you and eventually the rhythm of these activities will become a part of who you are.
Sharon Shirley is an Internet Marketing success coach, empowering people to create a lifestyle they can truly enjoy!
Classified Ad and Coupon Sites – 20,600,000 and Counting – Does the World Need Another?
My latest Google search turned up 20,600,000 classified ad and coupon sites. Does the Web need another one? My first answer would have been “No.” Then again, my 2 friends said “Yes.” So, add one more to the search results: 20,600,001.
How could they have possibly chosen this arena as a business model knowing the competition is so fierce and crowded? Beats me. But, it certainly forces you to think outside the box. And they have. The only way to have a shot is to offer something above and beyond what the others do.
So, they’ve decided to pay 70% from each sale of their 3 economical ad packages back to every person who brings somebody else to their site that becomes a paying subscriber. Now, they do calculate this after the small payment processor’s fee. Nevertheless, it’s still giving the lion’s share of their profits right back to the referring member. And, they don’t charge anything to join or become involved. They don’t play any games, either: no qualifying, quotas or other gimmicks. These guys also want customers to try out their ingenious services for 14 days before they spend a dime. After the free trial, the user can continue on with the frugal monthly subscription rate, or cancel.
They even give away a free ad with the same feature-rich options that their paying subscribers get. They allow the free ad to remain on-site indefinitely, too. After the item is sold, a person can swap it out for another, whether it be a wrench set, a collectible, a car, a house, a boat, a motorcycle, art, jewelry, real estate, or craft items… They don’t even charge extra for apartment, job, business or help wanted listings. The only difference between getting the one free ad forever, and purchasing an inexpensive advertising package is that subscribers get to list unlimited items in any of my friends’ 384 categories. And, there is no middleman. All transactions are strictly between buyers and sellers.
They’re into the “best bang for your buck” philosophy as a way to stand out from the crowd. They also provide an easy-to-create business coupon builder whereby businesses can design their own coupons for potential customers to print instantly. These coupons can then be used at the owner’s store, either the brick-and-mortar type, or online. And, my buddies will even help you get started.
These guys have just 3 advertising packages: one for unlimited classified ads only, one for printable business coupons only, or both. The monthly subscription fees are great. And, commissions are paid out for each month that a subscriber remains an active paying member.
While my friends’ business is brand new, they are seasoned veterans in the Internet business arena. We have worked together for 11 years. So, if they say it’s doable, then I have to believe them because they not only know what they’re doing, but they’ve been successful as well.
We all know and most likely use the biggest businesses in the field for classified and coupon advertising. My friends’ goal is to become one of them. From the first day they revealed their new business venture to me, the goal has always been to become a household name in the local neighborhood as well as around the world. I wouldn’t bet against it. So, when they asked me to come aboard as their writer, editor and fellow brainstormer, I thought about it for a few minutes and readily accepted the offer.
It’s very exciting for my friends and me to watch something they’ve worked so hard for grow little by little, awaiting the day that the online community finds them and sees what they’ve got going on. Literally, anything is possible if you are willing to take a chance and be patient, persistent. honest and ethical. That’s all these guys know.
Business Building Success “Secrets” – Choosing the Best Domain Name
Why do you need a domain name for your business?
First of all, you need a unique domain name for your business website so you can get much better results on Google, and other websites, that do not like the marketing of replicated websites. Replicated websites are given to members of the same internet business opportunity where the only difference in the domain name is usually the user identification name or number. Giving yourself a unique domain name is the first step in creating unique information that will set yourself apart from others in your same business opportunity.
How do you choose the best domain name for your business?
The best domain name for your business requires a little research of keywords that are common to your opportunity.
Go to Google and do a search of a these two keyword tools that can be used to find the best keywords:
1) Google AdWords KeyWord Tool is a great start to finding a keyword in common with your business or product or service. For example: If your business or service has to do with travel, you can enter a keywords such as travel business, travel opportunity, or inexpensive travel and find a list of keywords that relate to travel.
2) The other tool you can use is Google Keyword Tool. You do the same thing you did with the previous keyword tool to get more ideas on keywords that catch your attention.
Once you find a few keywords that you like, go back to Google and do a search on each one of the keywords you chose. When you put in a search you will have the top 10 results for the keyword plus some Google AdWords at the top and right side of the page. Well, at the top of the results, just below where you put in the keyword that you are doing a search for, is an option called “show options”. Click on “show options” and you will see a another hidden “secret” tool on the left side of the page called “Wonder Wheel”. Click on the “Wonder Wheel”and you will see other common searches related to travel, for example. You can use these other common search terms as keywords for your domain name.
Once you find a few keywords that go along with your business, service or product, then go to GoDaddy.com or another domain name website and see if the keyword you desire is already taken by someone else in their domain name. They will also give you more domain name ideas related to the one you desire to give you more ideas on keyword domain names of your choice.
Take your time in researching the keywords related to your business, product, or service. Pick a domain name that brands you or your business, product or service so people will get to know you or what you have to offer by your website name. Then, purchase the domain name and it is yours!
This one business building success “secret” of choosing the best domain name for your website can make a huge difference in your Google and other website rankings which in turn makes a huge difference in the amount of traffic you receive to your website. The closer the domain name is to what you are actually providing to others, the more traffic you receive, and the more business you do with others!
Internet Business – Why Organizing is Crucial to Your Success
Do you own a home base business? Do you plan on starting one? I am going to explain why if you own an internet business, why organizing is crucial to your success. The earlier you get started the better for you. Warning! Don’t put it off until later.
A problem a lot of home business owners have is organizational skills. I myself think it is a must. I really believe you should take some time and effort learning how to organize your internet business. It is not always a simple thing for some of us to do because of the habits we allow ourselves to fall into. Never the less you should really try hard to keep organizing your home business and make that a habit.
If you are new to internet business you can really apply yourself and the organizing skills may be much easier for you to adjust to. If you are a more pronounced internet marketer you may find getting organized a real task. At the same time, and this may be called great advice if you are new at this and if you are a moderate to experienced marketer, you know how much time can be spent fumbling around looking for information and resources if you are not organized.
You probably have lots of plr content that you can rewrite for web pages, newsletters or even products. Where they are stored is another story. You may even forget you have them. You can save so much time and end bitter frustration by learning the much needed organizational skills needed for your online business. It wouldn’t take that much time to put a system in place that you understand. Perfection is not a must, revisions are always possible.
I hope you understand the importance of being focused when you own a home based business. Setting up an organizational plan can relieve so much pressure when you are working on a project. You will become so much more focused by organizing your internet business. There are many tools out there that can help you organize your internet marketing business. There is a good chance you may have all the tools you need. You just need to take a little time to look at them and use them.
Heed my warning and take the necessary time to learn and implement some organizational skills. If you are starting a business or own one, I hope this article explains the need, if you own an internet business, why organizing is crucial to your success.
4 Steps to Find Freebies to Add to Your Viral Marketing Software
Those of us who regularly shop on line are familiar with the array of free gifts, free bonuses, and just plain freebies that are offered to a visitor to a website to encourage them to buy.
How could you collect, select and offer free gifts, which will be valued as much as the original merchandise that is being purchased, put these gifts together and add them to a software application?
There are just four steps to do that very thing. Let’s go through them together.
1. You’ll need to do some keyword research for what people in your niche are looking for.
2. Once you know what keywords to use, type those words into your favorite search engine, and then research the Internet for related free gifts. Now you are looking for things that you could give as free gifts from within your software that will make it more appealing and give it more pass-along appeal to your readers.
For example: If you are selling gardening supplies, find a planting guide on the web that can be downloaded and include that as a gift in your viral software.
I would say between 15-20 freebies in any one software would be plenty! Just make sure they are all related to your niche.
3. Compile your freebies!
Now this is where they techy stuff comes in. You could simply create an HTML page and list all your freebies, and then put that page inside of an.exe program.
Or better yet, just find a freelance site, and pay someone $50 or less to do that for you.
4. Once you have your new software compiled you will want to get it out there. You can search online for “freebie sites” and find tons of sites that you can post your freebie on.
People in your niche will find your freebie, and if you’ve put all the viral marketing properties in it that you’re supposed to, they’ll pass it on, and those people will pass it on, and your viral marketing campaign will be rolling.
Now this is just one quick and easy strategy that you can use to create your own viral marketing software product. Don’t just stop with one though. You’ll want to create as many as you can to keep getting more and more traffic.
Think of each one as a virtual salesman for you. The more you have the more sales and traffic you’ll get!
Mapping Out My Millions – How to Build the Proper Foundation For Your Dream Life & Online Business
Today is a very special and important day for all of us, because today is the first day of the rest of our lives! Now I know I am at risk of sounding cliche, but in our cases here today this is actually very true. You see, hopefully each and every single one of us will leave here today with a whole new understanding of what we must focus on from here on out… not just to build our businesses, but to grow as complete individuals, and to be able to truly start living the lives that we dream of having.
First, let me start off by saying that I am no Tony Robbins… I don’t have his special gift of gab. I do not know the English dictionary word for word, and I do not go into these long wonderful speeches or have everybody walk on fire or anything like that.
Next, I’m not here to motivate you… If you are not already motivated or absolutely determined to make something out of yourself & get the all the things in life that your heart desires, then you should go to YouTube and do a search on motivational speakers or grab a Tony Robbins box set. I am here to show those who do want to better themselves, and whom are already motivated to make a better lives for themselves and those around them, how to go about setting up a proper foundation for the rest of their lives and how to effectively Market & Advertise their businesses in this modern day & age.
Finally, I am not here to play “Mr. Nice Guy” or to hold your hand and baby you through this process. I go about my training with more of a “tough love – in your face” kind of approach, and if you do not like it… I ask that you find another mentor like Richard Simmons. Succeeding in business takes individuals who are strong. Not just physically, but EMOTIONALLY & MENTALLY!
Ok, so before I get into the training part… Let me tell you a little bit about myself, my background and how Mapping Out My Millions came into existence. I was born in Honolulu, Hawaii. I was a middle child with one older sister and one younger brother. We moved a lot! I lived in Hawaii, Colorado, Minnesota, Georgia and Oklahoma, before spending my teenage years in Florida. I am one of those weird guys, who’s parents are still together, you know? I always had a business frame of mind… Selling pet rocks as a very young child, putting on horrible concerts in my back yard, starting a photography studio as a young adult, and failing in several business ventures before finally finding incredible success, and earning a full time income using nothing but the internet. I then started M.O.M.M. to help educate others on the steps necessary to take in order to find similar success.
The morals of the story or “the points” to all of this are:
A- Sometimes it takes longer than we would like for our dreams to come true. We may feel like giving up and going with our “back up plan” but I think this is absolutely the wrong idea. I sincerely believe that you must go with your heart and soul… NO MATTER HOW LONG IT TAKES! (Think Actress Helen Mirrem, who worked as an actress for several of decades before winning an Oscar.) We have to remember that everything happens when and how it is supposed to. This has been proven to me personally time and time again!
B- It is because of the internet that I am able to wake up anywhere in the world (as long as I have an internet connection) and I can do what is necessary that day to earn an income… And it is due to the internet that I am able to live such an incredible life!
With that said, let’s get into the training. Question: How many of here are in business? Raise your hands. Most of you, great! Ok, how many of us have a blog or a website in place online, in order to promote our business or handle client orders, ect? Keep your hands raised. Some of you huh? Now, how many of those with your hands raised have a “Capture Page” or a “Squeeze Page” in place? Awesome, I see a few people over here with their hands raised, the rest of you are like “what the heck is a capture squeeze thingy” right? Don’t worry, I am just trying to feel this group out a bit. Ok, how many are involved with an MLM style company, or business in which you must build a downline or team underneath you? Good, you can put your hands down. How many of us have our very own products or services that we may be trying to promote? Great, how many feel like they are back in grade school and wish I would stop asking so many questions?
The reason I ask is because I am trying to get a better understanding of where this group is at… But in the best interest of everyone involved, we are all going to start from scratch today. So for the sake of argument and for the purpose of this session, we are all back at square one. I have to be honest with you as this is my favorite place to be along the journey, because no matter how hectic things may get I can always go back to the very beginning and get reorganized and re-energized. Also, by putting myself in this mindset, it is almost like being a child again with no fears or pre-conceptions of what is going to happen to me in the future.
Now I am not going to be able to cover each and every single detail about absolutely everything there is to know about business, basically for two reasons:
1) Things are constantly changing and by the time we finish this session there will be something new for us to cover.
2) There is simply not enough time in today’s training session to go over everything. However, you will leave here today ready to build a solid foundation for the rest of your life. I live in Los Angeles where if you do not have the proper foundation built, your entire world will come crashing down as soon as the ground shakes just a little bit. So, foundation is key!
Whenever I am working on helping to build the foundation for new private coaching students of mine, I always start by evaluating their businesses and developing the student in these three main areas:
PSYCHOLOGY – MARKETING & MONETIZATION – ADVERTISING
If you truly understand and focus on these three aspects of your business alone, you are almost guaranteed to find more success than others.
Now I am no telling everybody to go out and become psyche. majors or anything, I just want you to know that Psychology plays a major role in your success… both the psychology of you, as well as all of the others you interact with.
PSYCHOLOGY:
The mind is a very powerful thing… Let’s start with yours:
* You Must Always Have A Great Attitude & Strong Mindset!
* You Must Always Have A Clear And Precise Vision Of What You Want In Life / Business!
* You Must Always Have A Un-Wavering Belief In Yourself And In The Beauty Of Your Dreams!
* You Must Always Have A Un-Dying Determination To Achieve Your Goals In Life!
* You Must Always Remember That Your Thoughts Create Your Reality… What You Think Is What You Get!
* You Must Always Feel “Attractive” To Others. (Not Beautiful, But Attractive)
* You Must Always View Yourself As The Professional, Expert, Alpha, Leader, ect.
There are things you can do to help with your psychology such as creating a vision board, or educating yourself and making just a bit of progress… As well as people you can learn from, such as Tony Robbins and even Jonathan Budd. Also, watching movies & listening to audio… The movie “The Secret” will definitely help out a lot!
Another thing you want to do in order to position yourself as an expert and to prepare you for your journey is to thoroughly learn all of the “Tools Of The Trade” if you will. There are a lot of crazy names out there (such as Digg, Delicious, twitter, Thwirl, ect.) that you should get completely familiar with. Become an internet “geek” or “nerd” and always try to stay on the cutting edge as far as the new marketing & advertising tactics online. Also, learn to write great copy! You won’t go very far in business (or in life for that matter) if you can’t at least read & write well.
Now as far as the psychology of others and how the outside world views you:
* They Must See You As The “Alpha Dog” Of Your Particular Industry Or Niche.
* They Must Consider You As A Professional That Stands Out From The Crowd.
* They Must View You As A Leader WITH VALUE TO OFFER.
* They Must See You As Genuine. There Is Zero Tolerance For Hype.
* They Must See You Expert As Opposed To A Salesman!
(I recommend that you do more research on “Attraction Marketing,” and that you look up Mike Dillard’s Magnetic Sponsoring… There you’ll find some really great material!)
Anyway, so how is this achieved? How do you get the world to know you as an expert and a leader? Through Marketing & Monetization, and Advertising of course! You should probably know that both of these are completely different topics of discussion.
MARKETING & MONETIZATION:
It’s kind of like a “front-end vs. back-end” situation. On the front-end you’ll have your advertising tactics that you’ll use in order to drive traffic to whatever you happen to be promoting at the time. We will go more in-depth with these methods in a short while, but first we must address the most important aspect of running any business, no matter what type of business it is, which is the MARKETING & MONETIZATION. This is what you’ll do on the back-end, and this is where you decide just how much money you will make! Look, you can have the best advertising campaign in the world, but if you do not have your back-end set up properly you are wasting all of your time and money!
In order to explain this better, I am going to use three types of examples that we talked about earlier… “Case Studies” if you will?
A – Someone who happens to be starting without any company, products, services or business at all… Just a dream of earning a full-time income with their computer. B – Someone who is involved with a MLM (Multi-Level Marketing) style company or business in which they are trying to build a team of individuals underneath them. C – Someone who already has their own company, product, service or anything else that they are trying to promote. (This includes those who are trying to promote themselves, such as entertainers, as they are their business.)
Now like I said before, the front-end or ‘Advertising’ for all of these is almost the same and we will get to that part next, but the back-end or ‘Marketing & Monetization’ for each of these can actually be very different.
So let’s take a look at the first of the three I mentioned. This is somebody who happens to be starting without any company, products, services or business at all. Q – Is it possible for someone without a company or business to earn a living online, and if so how? A – Yes, it is absolutely possible. And now more so than ever!
Here is how they are doing it:
* Signing Up For Affiliate Programs (Amazon, ClickBank, ect.) & Direct Linking.
* Creating A Blog / Webpage With Links To All Of Their Affiliate Promotions.
* Some Are Even Forming Two Blogs… One Free & One Paid or “Premium” (Thus Establishing A Continuity Program, or Additional Monthly Stream Of Income!)
* Almost All Are Building Lists & Launching Email Campaigns Through The Use Of Auto-Responders, Thus Putting Their PR &/or Sales Efforts On Auto Pilot!
So once again, the answer is YES it is very possible to earn a healthy income online without even having a business of your own.
Next, we have our MLM style companies… One more time, how many of us are involved with this type of business, where they are trying to build a downline? Ok great! How many of those with their hands raised have a website of some sort for your business? All of you, right? Ok, now how many of those sites were given to us by our company… replicated for everybody in the company? You may even have like four or five sites given to you, and you figure “I just have to drive traffic to these sites” right? Keep your hands raised. Well I hate to be the bearer of bad news, but if this is you then you are almost guaranteed to fail miserably! Ok, you can put your hands down now, thanks for being honest. Sorry to put you guys on the spot here, and I know it may be a little too soon for a bit of “tough love” already… However, It’s Sad But True!
Here is why I say this… First of all, it goes right back to being the professional, the expert, the leader, ect. in whatever industry you happen to be in at the time. For example, let’s say we were doing research on the latest health craze biz, we will call it “company x” and we were considering getting involved with this company. So we are performing searches online and we do a Google search on “company x”. We will see ten or more results returned for this company and we go ahead and take a look at the first listing.
We then read a little bit about the opportunity and although we don’t join just yet, we would like to know more, so we continue our research by going to the next listing on Google. Now what happens if we find another “company x” rep who is using the same exact replicated site with the same exact info? WE CLICK BACK AND GO TO THE NEXT! Well, if this continues to happen over and over again WE GET REALLY MAD, right? Well I do. Now when we come across a new and unique website with fresh content and value, WE GET EXCITED! If the site is really designed well and informative, we would sign up right then & there, rather than wasting any more time sifting through more generic “company x” related websites, right? This is one reason we want to have our own unique domain name and web content.
The next reason we would want to have our own professional domain name / hosting account and web content is because we want ABSOLUTE CONTROL of what happens when our site has visitors. If we are using a replicated website and a visitor comes to do a little research but does not join our business right away, we do not just miss out on a sale for that day, but we just lost out on a potential LIFE LONG CLIENT, And you may NEVER see this person again!
So, what are the successful business owners doing? How are they managing to build these massive networks of people who buy from them? They have ALL set up what is called a “Marketing Funnel” for themselves, and they are driving traffic to a certain “Capture Page” or “Squeeze Page” – ah hah, there are those terms again. They are OFFERING VALUE on the front-end (in exchange for their email address or other contact info) and making the sales offer or “pitch” at a later time, once the person holds them in high regards as a person with true value to offer them. These individuals truly understand that THEY ARE WHAT THEY SHOULD ACTUALLY BE PROMOTING & NOT JUST THEIR CURRENT MLM COMPANY! They know the difference between building a List of people searching for info related to one particular company or product, and building a Network of people who’d just like to do business with them in general… And by doing it this way, they can actually market to these individuals FOR LIFE! Most people will usually stay on your list (or in your “Network” rather) for quite some time, as long as you do this properly, do not send out junk mail, and truly offer them a ton of VALUE!
Another thing that the top MLM’ers are doing is maintaining an “Alpha-Dog” mentality, or an ‘Attitude of Abundance’ while dealing with new prospects. They are reversing the role during interviews, turning “why should I join your team?” into “why should I let you join my team?”, and they always maintain control of their conversations. The good ones often limit access to join their team to a once a month ‘recruiting week,’ or by only offering the opportunity to the “Top One Percenters” again always maintaining this attitude of abundance we discussed.
THEY TOO ALL USE AUTO-RESPONDERS AND EMAIL MARKETING, and the really successful ones have found ways to outsource some of the recruiting process via call centers, virtual assistants, auto-dialers, ect. They also have found ways to incorporate related affiliated products or services into their marketing in order to generate an up front income for their business, or to make a bit of money off of those who DO NOT join their business opportunity at the time. (Some call this a “Funded Proposal” and will spend this money on advertising costs to generate more leads for their businesses.) Now as far as Continuity for these individuals… These companies usually have a “Residual Income” in place of, and that is basically your continuity plan for now.
To make it easy, I will keep it blunt and simple; If you want to FAIL… Send people to a company replicated website! If you want to succeed in MLM… Set up your capture pages, tie them to an auto-responder & email marketing campaign, sign up for a few related affiliated products or joint ventures, and establish your marketing funnel by positioning yourself as a leader, offering a ton of value on the front end and then doing your recruiting on the back end.
Finally, the last of the three scenarios I am going to cover: Those trying to promote their very own company, product, service, business or self. (This includes entertainers such as actors, models, musicians, comedians, ect. As these people are their business, and must treat themselves up as such.) Not too much changes here. You still want to offer value, position yourself as a leader & an expert, drive traffic to your capture pages, build your list/network, ect.
However, there are a few major things to consider, and I will go over just a couple that I feel separate the “men from the boys” as they say. There are two very important strategies to consider implementing into your businesses: 1) Continuity & Upsells 2) Product Launching.
1) Continuity & Upsells – Most business owners with a product or service to offer, have just that… And they will spend thousands of dollars in advertising costs to sell just a few hundred dollars worth of their products or services. They can often go broke due to the fact that most times (unless their product is a digital e-book or something, therefore 100% profit) there are other costs associated with the creating and packaging of their products, or in providing their services. When they are done paying all of these expenses and factor in their advertising costs, they are most times actually losing & losing bigtime!
So again, how do people Succeed in making hundreds of thousands of dollars each month, or millions of dollars each year? Repeat After Me: CONTINUITY & UPSELLS!!!
I want to start by saying that nobody knows this better (in my opinion) than Ryan Deiss of Continuity Blueprint, but I will do my best to explain how it works.
Rather than promoting their “Big Ticket” items on the front-end, these business owners will lure customers in with a lower priced “Small Ticket” item, or what is called an “SLO” (Self Liquidating Offer). This is usually like a CD or report costing very little money. However, what they are doing is separating the curious folk from the BUYERS, and generating an upfront income stream to be pumped right back into their advertising costs. This also funnels all buyers into a CONTINUITY PROGRAM of some sort! (This can be forced or optional. I prefer optional & studies actually seem to show higher conversion rates.) Anyway, this can be like a monthly insiders newsletter or a members only website, where the first month is free trial but it costs $29.99/mo thereafter. Everybody gets this option, no matter what!
Now, after they purchase your SLO they should be taken to UPSELL #1 which can be as simple as another version of what they already purchased, such as an upgrade to a DVD or physical copy of an e-book, for a small increase of fees. If they say yes here & buy this as well, they can be taken to UPSELL #2 which can be anything you want… Usually it’s double the price of your total upsell #1 price. If they say yes to upsell #2 or if they say no at any time to any of the upsells, they are then directed to your “Big Ticket” offer or sales page. If they say no to any of your offers, including your upsells and your “Big Ticket” items, DON’T WORRY! They entered through a capture page, remember? They are now in your email marketing campaign which markets all of your products and services to them until they buy or unsubscribe from your list. So, you can get them later when they are in more of a buying mood! If all of your marketing attempts happen to fail, you can then pass it over to a good call center and let them have a crack at selling your products to your tougher leads! (They Will Simply Do This For A Small, Agreed Upon Sales Commission.)
So, where do you think the most money is to be made here? With your big ticket items, small ticket items, upsells or continuity? If you said CONTINUITY, then you are a smart cookie! Imagine just 1,000 members paying $30 a month… That would be $30,000.00/mo income, with almost no production costs! CONTINUITY IS KING AND YOU SHOULD BUILD YOUR BUSINESS AROUND IT! This is something that adult entertainment sites know how to do very well. Think of companies like “Girls Gone Wild” who gets young men hooked on a monthly DVD plan by offering them a trial DVD on TV. As well as companies such as Pro-Active who spends millions of dollars hiring celebrities to promote a $30 product… Do you really think they are not trying to sell you on something else further down the road? Of course they are… And the “Top-Dogs” will spend every dime they make on their front-end products or services in order to drive as much traffic as possible into their monthly continuity programs!
2 – Product Launching – Rather than creating a product and having it available for sale until the end of eternity… Some business owners will add elements of “Need, Greed & Fear Of Loss” to their marketing campaigns. They do this by hyping up their product with a major web presence and buzz (usually with the help of affiliates) for a couple of days prior to a “Launch Date” and then pinging on the fact that their product will only be available for a limited time, or to a limited number of buyers. This in essence can create a buying frenzy, and this is often the case for people like Frank Kern of Mass Control, who for sure does this best.
Ok, We’re Finally Ready To Be Going Out In Public!
ADVERTISING:
Now that we know exactly what we should be promoting, we can discuss the ways of actually accumulating traffic…
Here are the main methods I use to advertise any & all of my businesses:
1 – S.E.O. (Search Engine Optimization) – On Page & Off… Back-Linking & Book-Marking… This should be the very first thing you study & master… Trust Me!
2 – Free Classifieds – There are several sites like Craigslist.org which allow you to post free classified ads or listings, but you have to get tricky with your marketing because they don’t allow blatant ads for business opportunities. You can also post to several individual cities in order to target your marketing to a certain geographical location. The best part about these ads is that they are FREE!
3 – Articles & Press Releases – This is a great way to establish yourself as a leader and an expert. You can write several articles and press releases related to your industry and link them back to your capture page for more info. This can bring a ton of free traffic if your articles are written well.
4 – Video Sharing Sites – This is the best way to get your name, face & information out to the world. Sites like YouTube have become more of a world library than a video sharing site. You can educate yourself or others on almost any topic of choice. This is a great way to offer value to the community and in return receive an enormous amount of traffic to your site!
5 – Forums, Message Boards & Blogs – Start getting involved with conversations online and making your presence known. Do not blatantly advertise as you will be labeled as a spam artist and you will be removed from the community. However, you can usually add your link to your site in what is called the “Bio Box” which appears at the end of your post. Another thing that works very well is putting your link into your email signature.
6 – Social Media Networks – If done correctly, this is absolutely the fastest way to grow your network of individuals by the thousands! Keep in mind that this is a social environment and you should NOT SPAM these communities EVER! You are there to build relationships with these individuals, and when they are ready to they will ask what it is that you do… And Trust Me, They Will!
7 – P.P.C. (Pay Per Click) / Other Paid Advertising – Although this will most likely become the only form of advertising you will need in the future, for now I recommend it be the last method you spend your energy on. The reason is, if you have implemented all of the other methods properly, you will have set yourself up for higher quality scores and cheaper click rates, as well as forming some sort of advertising budget in the process, that you can then use for PPC and other paid advertising methods. Also, you may have a few classified ads that are converting well that you can now turn into PPC ads.
These are the main advertising tactics I suggest using, however you can later get really creative in finding other ways to promote your businesses online, such as starting an internet radio or TV show, ect. You can also try some ‘offline’ techniques if you feel you need to, but I doubt by this time you will ever even want to mess with those anymore.
Ok, so here is the deal… Finding success in business can be made easier by building the proper foundation for the life that you want to live, finding a way to balance your personal life & your business life, and by focusing on the three main areas I mentioned today: Psychology, Marketing & Monetization, and Advertising.
I am going to leave you with this: “The best way for us to grow as individuals is by empowering others… Therefore it is your duty to give back, pay it forward, and to help others as much as possible, once you have made it to where you are trying to go… And NEVER stop increasing the value of yourself and others!” – JP King
Few Essentials For An Online Email Marketing Service
Email Marketing is one of the most important aspects of Internet Marketing. It plays a crucial role in impactful implementation of online marketing activities. But at the same time, it is also necessary to use online email marketing effectively. Let’s know about the elements that are most required to make email marketing effectual -
Use of Lead Capture Page – Lead capture page or widely known as squeeze page. This page is designed with sole aim to get subscribers. Lead page incorporates catchy headlines with interesting points in bullets and also, the subscription form. It is suggested to keep this page concise, as the more concise page is, the more it will earn subscribers.
Pre- sell activities – If you truly want to increase the conversion rate from online email marketing campaign, you must go for pre-sell tactics. This allures subscribers. You can do the pre-sell activity by providing them free information, free tips and reports too. As an instance, if internet marketing is done for promotion of Online Tech Support Service, you can provide some interesting tips to troubleshoot PC at home. This will tempt readers and provoke them to be user of products sold by you.
Email Personalization – try to give a personal touch to emails sent by you, as you can address the mail recipient with their name. This will prevent your mail from showing a mass-mail appearance; thus, increasing the chance of getting subscription.
A fine blend of promotional and informative content – Information is the primary thing, any reader look for. It not only connects the reader from the provided content but also help them in increasing their knowledge on particular subject. Hence, your online email marketing content must be informative and at the same time, appealing too. An appealing and informative content would make more impact on target audience.
Focus on sending emails on regular basis – If you want your subscriber to keep you in mind, you must send these mails once a week or month. This will also help your mail recipients to know more about your business and being updated with service offerings.
These are the key elements to be hooked up for a better benefit from online email marketing campaign.
Starting a Business Online Today Means Becoming an Internet Marketer
If you have considered of starting a business online you have to learn how to do internet marketing the most effective ways. This requires a lot of determination and commitment. In this article we will talk about some aspects of internet marketing, and a couple of ways how to promote your products online and develop a successful business.
Internet marketing means you are advertising and selling a product on the internet. This has become important to off line businesses as well as businesses online.
Email marketing has been a popular way to promote online businesses a long time now. One valuable piece of advice I can offer you is when starting your online business incorporate list building into it.
Driving targeted visitors to your website can be quite expensive. Usually people do not purchase anything during their first visit. The best thing to do is add a sign-up form where they can give you their name and email address in return for something valuable. You should consider offering a useful ebook or tips newsletter in exchange for this contact information.
You can make a lot more money using an autoresponder and following up with them this way than you can constantly working at driving traffic to your company website. One option to choose is outsourcing. Today you can outsource practically everything you are not comfortable doing yourself.
Most of the successful online entrepreneurs have an internet marketing blog. This is an excellent example about outsourcing. You can hire someone to build a blog for you. It is also possible to hire a freelance writer to write content to your blog. Outsourcing some parts of your business will help you to get started and develop your business much faster compared to that if you are trying to do all by yourself.
Building an email list with an autoresponder and starting a blog is two important parts of planning for long-term success with your online business. One very important part of internet marketing is search engine optimization (SEO). This means that you should target some specific keyword phrases that people can find your business through search engines.
Your blog is a good way to do that. Targeting long tail keyword phrases that relate to the theme of your business is a good way to generate organic traffic. Your blog articles do not have to be long, but they should be targeting specific phrases. Search engines love fresh and unique content and in this way you have much better chance to be found on the internet with these keywords.
When starting a business online you should make some kind of business plan. Whether you do it yourself, or outsource much of it, having a well thought out plan will be extremely helpful.
Internet Marketing Tips – Will February Be Shot to Heck Like January Was?
If you’re reading this article, it’s February and you’re wondering where January went to. I have a question for you. Was your January any good? Did you meet your goals? If not, I have some bad news for you. February might just turn out to be more of the same. No, not because the economy is bad. It’s because YOU didn’t get on the stick and do what you needed to do.
True story. January was turning into a nightmare for me. Most successful marketers won’t admit this. But my traffic, though only down by 10%, was producing 50% less sales. This shouldn’t be, but it was. So I had to do a little digging to find out what was going on. Unfortunately, I didn’t find anything conclusive. So I realized I had to roll up my sleeves and get to work. I knew what had to be done and I did it. The end result was that January was saved.
Okay, so what did I do? The same thing that YOU should be doing if you want your marketing efforts to produce the kind of results that you’re looking for. I’m going to share a little of what I did in this article. Hopefully, these tips will help you.
First thing I did was to do a little research based on past efforts, what prospects were most likely looking for. I looked at my products that were selling well and which ones weren’t selling so well. I then came to some conclusions based on those stats.
I then took the best performing products and (duh!) made more of them. I mean think about it. If you have a product line that is doing well and you know you can squeeze more out of it, why not? Why just rest on your laurels? That was my problem. I was content with the sales I was getting from my main products and not expanding on them. Then, when the products that weren’t selling so well STOPPED selling, because of how many they were, my income suffered…greatly.
Complacency is one of the WORST offenders when it comes to failing with your marketing. You become content with what you have, think it will go on forever, and then suddenly you find, for whatever reason, that what was once a gold mine for you is now a black hole.
Fortunately for me, I had enough ideas to recover. But what about YOU? Do you have ideas? Are you acting on them or are they just sitting around as “to do” notes on a napkin? Talk is cheap. Planning is cheap. The only thing that matters is taking those ideas and putting them into action.
I saved my January and plan on making February even better.
But what about you? Are those ideas just dirty napkins collecting dust?
To YOUR Success,
Steven Wagenheim
Turning an Online Business Into a Prosperous Money Machine!
There are a few secrets which we want to reveal with your company. We will demonstrate how simple secrets and techniques can develop a powerhouse and prosperous online money machine..
Before my partner and i unlock the secretes to prosperous internet business we must warn you of something. A web business is merely like an offline business. It requires working hard to become prosperous. These secrets will turn any clever working, dedicated average Bill or Mary into a prosperous online business vendor.
Online Success Secrets: Content material is Superior!
Content is ineffective unless it is optimized for the search engines. It must also be optimized for your readers. You have readers and search engines like Google and yahoo. You have to satisfy both with the same particular content material.
Content is important only when you have particular and highly specific keywords and phrases inserted in correct locations. Unfortunately the demanding part is identifying what keywords to utilize. A keyword might be just one word or a phrase. You must consider the research term. How many individuals research using that expression? The number of internet sites already delivering particulars on that search term? Basic demand and supply guidelines.
You have several choices for distinguishing keywords and phrases and their income potential. Search yourself, pay a consultant to find on your behalf or have your web designing company do an entire keyword research for your niche or website business.
With out an effective keyword search and analysis you could as well forget about becoming profitable with an Online Business. This particular secret is literally the start of designing your website.
Search engine spiders do not like to crawl around for your entire pages and links. This is why many sites offer a “site map”. A site map is one page that consists of links to all of the content pages. However most people acknowledge that pages with lot’s of links on it are valued lower than content material web pages that casually connect to other content material pages.
There is even more to contend when compared with finding profitable keywords and structuring your site into easy-to-navigate levels.. You must optimize every web page on your website to perform well and rank high at search engines.
A fast training in optimization: place your particular keyword in the file name, title, description and keyword area of your web page. Then allocate the keyword throughout the content material. Also provide a hyperlink using your specific keyword and key phrase in the link text.
When visitors find your website through search engines like Google they are searching for information about a problem they have. If they land on your website and you try to sell them something immediately one thing is sure- they click the back button and find another site that will provide them with details. This is why pre-selling your services or products is paramount. Give your visitors what they need. Answer their question and in the process let them know about your services and products.
All of the particulars develops rapport and trust with your website visitor. It positions you as an expert. It maintains your customer on your website longer because they’re actually reading content. Search engines like Google and yahoo notice this and rank you better. How well your website can keep visitors is considered as “stickiness.” Your site must attract and keep visitors for as long as possible.
Provide content material that pre-sells your products, positions you as the expert and focuses on highly profitable keywords and phrases. You can’t go wrong with your online business when you do those actions. The secret to content material is to fulfill both your visitor and search engines like Google and yahoo. Lose one or both and you are doomed. As My partner and i mentioned earlier, it’s best to work smarter and not harder!
Stan and Perry are Internet Marketing and List Building Experts earning 5 figure income weekly.
The biggest asset of any online business is Your List! Discover the strategies and tools that will drive cash to your inbox, fast, easy and automated.
The questions is? Do you have Your Own List! If not and you want to succeed in any Online Business the same way they have, then download your free report now.
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